Invisible is a fully-functional genetic privacy product offered for sale by the imaginary biotechnology company Biogenfutures. Designed as an artistic provocation, Invisible points beyond surveillance to interrogate the alleged infallibility of the DNA “gold standard.” To this end Invisible is an exploit – in the hacker sense of the term. It points out a security vulnerability. If DNA evidence can be hacked, forged, and planted like any other evidence does it deserve its elevated status?
Invisible is a suite of two complementary products. The Erase spray deletes 99.5% of the DNA you leave in public. The Replace spray cloaks biological material with DNA noise. Derived from over 50 different DNA sources and utilizing a special preservative, Replace brings the electronic privacy method of obfuscation to the biological.
Invisible exists as a synthesis of forms: an art installation, a working product and designed object, a company website, a video/commercial, an intervention in mainstream and social media, a series of hands-on workshops, an ongoing public intervention where packages are covertly planted in stores around the world, and a set of open source DIY guides available online.
Invisible has been covered in press including Newsweek, the Boston Globe, Science Friday, the Huffington Post, Vice, Rhizome and many others. The installation has been exhibited internationally at events and venues including the Shenzhen Urbanism and Architecture Biennale, Van Abbemuseum, Fukuoka City museum, Utah Museum of Contemporary Art, and Transmediale Berlin. The limited edition designed object is for sale in the New Museum store.